Why is search engine optimization (SEO)important?

In this technically evolved world, we have witnessed many improvements that have made our lives a whole lot easier and the rise of digitalization is definitely one among them. With the help of technological advancements, advertising is not limited to outdoor media and print media; today, advertising has expanded its reach tremendously in the digital aspect as well. Digital Marketing is the fastest, easiest and most cost effective method for marketing. It also is the fastest changing and evolving medium. Anything on the web gains popularity with the right content and also loses the highlight as soon as it is replaced by something else.

Did you know that about 67000 searches are performed EVERY SECOND on Google!

Imagine what Search Engine Optimisation can do for your page on the search engine!

Search engine optimization (SEO) is process of getting traffic to your website through optimising the seach results by placing keywords and phrases that could be most searched for in your particular field of business. Search engines channel web traffic to pages that contain the information asked for by the user in the search engine. This is done through algorightms that search web pages for similar keywords and phrases and similar meaning sentences as per the search entered by the user. Therefore, in order to get more visitors on your website, and to enhance the ranking of your website on the search results page, SEO is a very important decision to make. With the help of proper and effective SEO, your website can gain a higher ranking and thus your visibility increases on the web. SEO plays an important role in the aspect of digital marketing.

Here are the reasons why SEO is important as an aspect of digital marketing.
1. Enhancing Web Visibility
SEO helps to build and increase the visibility of a given website/ company. SEO is one of the most efficient tools of modern digital marketing. It helps in marketing your website efficiently and effectively and sees to it that your brand name reaches the online internet surfers. SEO generates the most impressions and clicks, which leads to more website visitors, and ultimately, more conversions/leads. A website’s visibility can be increased in a great way with the help of proper search engine optimization.
2. Better connection with your audience
Search engines have been an essential tool for people of this era. People tend to search for the required information on search engines to acquire the best knowledge or service provided by several websites. If your website doesn’t show up on the first page of a search result, then you are lacking serious optimization and you definitely need help there. Optimizing the search engine for your website to be in the top three suggestions would do wonders to your website. Ignoring SEO may ruin your connection between your website and the visitor. The traffic that SEO attracts is huge and will ensure a better connection between your website and the internet surfers visiting. It will lead to better popularity of your website, creating your website a brand name. There are more number of casual internet surfers than people actually using the internet for professional purposes. SEO will help you establish the right connection with the people your website intends to connect to.
3. A Cost Effective tactic for Digital Marketing:
SEO is one of the most cost-effective marketing strategies. It targets users of the internet who are actively looking for products and services online. SEO’s inbound nature will help you save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated by outbound strategies cost more than the leads generated by an inbound strategy like SEO. Since SEO also targets users who are actively searching for products, services, and information, the traffic accumulated from SEO is more qualified than most other marketing strategies, which will be financially beneficial for you. SEO will help you save a fortune by decreasing your marketing cost.
4. Helps to understand the web environment
SEO gives you the ability to track and quantify results, which allows you to see how your digital marketing efforts are doing and if any type of adjustments is needed. Google is deeply embedded in our life. As a result, SEO has become a critical marketing strategy. Due to growth in technology, the usage of internet has been drastically increased. There are millions of internet users today. SEO has a great return on investment. Although the investment on SEO may seem huge, the return earned through SEO will be greater than the investment. Optimizing the search engine will pay off slowly, but when it does, it’ll be humongous.
5. Increase in site stability
SEO makes your website easier for users and search engines to navigate because it rearranges the links and the website’s architecture, making it easier to find. This simplifies the process of finding information on your website and makes it easier for search engines to maneuver your website for relevant pages as well. This further helps in maintaining the website’s stability and ensures the traffic accumulated is constant and increasing. SEO helps in a lot of ways than other marketing strategies do.
6. Increases sales
Customers do their research. That’s one of the biggest advantages of the internet from the perspective of a buyer/customer. Using SEO tactics to transmit your messaging for great deals, groundbreaking products and/or services, and exciting offers will surely have a positive impact on your sales. The importance and dependability of what you offer to your customers will be pivotal. It will also undoubtedly impact the buying cycle in a positive way if done in the right way. SEO will help you increase your brand’s visibility, which will further help you build a strong connection with your customers. Local SEO enhances that visibility and lets potential customers find the answers, where your page will pop-up if the search engine is optimized correctly.
Conclusion
There are many aspects of marketing. Gone are the days when marketing was only done through hoardings and word of mouth. In today’s modern era, digital marketing is the only effective method to increase your visibility and create awareness. Search engine optimization is one of the most useful and efficient method of digital marketing. Marketing is done where customers are present. Today, as we all know, people on the internet can do wonders to your site traffic. Search engine optimization helps to attract that traffic and stream them into your website.
Digital marketing considers SEO as a very crucial aspect in generating web traffic. Therefore, SEO experts and professionals are in high demand and thus learning SEO is a very significant part of digital marketing.

1 thought on “Why is search engine optimization (SEO)important?”

  1. Mohammed Asgar Khan

    Hi, thanks for the detailed article on the importance of SEO in the Digital Markeitng .. this is the best content I have come across .. as a beginner I would like to take this opportunity for thanking you… was searching all the google sites was feeling waste of time and energy .. thanks for this again.

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