Marketing is a fascinating field which offers numerous opportunities for growth. The technological advancement and the market together have offered a platform for Online Marketing Jobs. While there is a wide range of jobs of different specialist skill sets, and the methods of getting the work done have changed, but the fundamental concept of selling things has remained the same over the years; which is “understanding the customer’s needs”. If you are great with numbers, understand the market demand, and know how to engage with people, then you are all set to start a career in the field of digital marketing. If you are not sure of opting the right designation, you’ll find the top 10 digital marketing positions of 2019. Hope, this article will give you a head-start for your digital marketing career.
Career options in digital marketing:
- Digital Marketer
Digital Marketing has rapidly grown into the most demanded sector. The demand for digital marketers has grown exponentially. Digital Marketing involves marketing a brand or product through digital means. Digital Marketing itself consists of several designations within it. Each of them is high in demand and the pay for digital marketers is great. With every business maintaining an online presence, large companies are always looking for employees who can market their products online. Digital Marketing has a broad spectrum, but some of the popular digital marketing designations are Pay-Per-Click (PPC) or Cost-Per-Click (CPC), Marketing Cost-Per-Impression (CPM) Marketing, PPC Affiliate Marketing, Blogging/Vlogging. The best part of working for one of the above-mentioned designations is that a lot of skills required for these designations can be self-taught. The average salary of a digital marketer is around Rs. 8-10 lakhs per annum. The salary figure is just an estimate, it may vary depending on the firm you represent and the experience you possess.
- Market Researcher/Analyst
The job of Market Researcher consists of working with statistics and charts while using data of numbers to identify possible patterns and provide data insights. A market analyst deals with data such as demographics, sales figures, locations, and conversion rates to find out the most profitable markets and what kind of customers are present in them. Fortunately, technology has the right tools that help to assist in this process of market research. All the market researcher has to do is, implement the technological tools to excavate data and draw conclusions and insights on his own. The pay for a market analyst on an average is around Rs. 6-8 lakhs per annum which may vary from company to company.
- Content Writer
Content writing is one of the most prominent digital marketing designations that have a rising demand. This line of work demands for professional personnel who happen to possess exceptional oral and written proficiency in English as well as highly creative skills. Content Writer / Copywriter is responsible for creating content that is unique which is apt to the needs of the company. Content Writer must use innovative thinking skills in order to come up with such work. The content created is used by the firm to attract customers by providing content that is reliable and relatable by the market consumers. The salary pay for a content writer varies depending upon the company he/she works and the quality of writing skills he/she possesses. Salary on an average is estimated around Rs. 5-6 lakhs per annum.
- SEO Specialist
Search Engine Optimization (SEO) is crucial in the world of digital marketing. SEO helps to build and increase the visibility of a given website/ company. SEO is one of the most efficient tools of modern digital marketing. It helps in marketing your website efficiently and effectively and sees to it that your brand name reaches the online internet surfers. An SEO specialist is responsible for understanding the web environment and tweaking the marketing content such that it is SEO friendly. If you are in the right organization, you can expect a pay of around Rs. 5-8 lakhs per annum.
- Social Media Manager
Social Media is such a platform that has created a sensation all around the world. It has helped people to connect with their friends and family that live across the globe. Social Media can be effectively used for the purpose of marketing. Millions of people use social media every day which will provide the right opportunity for the purpose of marketing. Social media manager needs to manage and develop a company’ s social media presence and attract customers with great offers and deals. A social media manager can expect an average salary of Rs. 6-7 lakhs per annum.
- Content Marketing Manager
A content marketing manager is responsible for all the marketing content that a company produces. Content marketing manager acts the managerial head of the company’s content and checks if it is attractive enough for the purpose of marketing. A content marketing manager intensively develops and executes the quality of the content. The basic pay can be expected at around Rs. 10-12 lakhs per annum.
- Email Marketing Manager
E-mail is one of the prominent methods to contact and convey a message to the desired person. E-mail marketing manager uses electronic mail to create brand awareness of a company. E-mails are sent to desired and potential customers to create brand awareness by offering discounts and sales which will further lead to growth in sales and profit. The e-mail marketing manager may earn up to Rs. 4-7 lakhs per annum.
- Web Analytics Expert
The data derived from different digital marketing campaigns is accumulated, analyzed, and filtered by web analysts. Web analysts use this method to provide insights on the modules and methodology that is providing expected results and methods which do not yield profit but only losses. These insights are effectively useful in determining investment of the company. These insights are used to make investment decisions such as where to invest for better profits and where to avoid investment. Depending upon professional expertise a web analytics expert may earn up to Rs. 10-17 lakhs per annum.
- Inbound Marketing Manager
Inbound Marketing Manager is responsible for attracting customers and increasing brand awareness among them. Inbound marketing manager uses SEO, online videos, email, blog, and other marketing methodologies to market the company’s products. Some of the other duties may involve creating marketing strategies and campaigns. The salary pay on an average may be up to Rs. 6-7 lakhs per annum.
- Account Planner
The responsibilities of the account planner include working closely with market planners, media buyers, product managers, and creative design teams. Account planner oversees and plans advertisement campaigns for the company, focusing mainly on the delivery and the size of the campaign for the targeted audience. The salary on an average may be up to Rs. 6-7 lakhs per annum
Marketing provides a whole lot of career opportunities. The methodologies may change from time to time, but digital marketing is an industry that will always exist. It is a sector with great potential. Ultimately, if you are a person who enjoys working with people, interacting and analyzing data, then you will be a great fit in the field of digital marketing.